At Movida, fashion is a family legacy since 1975. Located in the heart of the prestigious Carré d'Or in Nice, our boutiques capture the essence of the French Riviera’s elegance and the timeless allure of Italian luxury. As the official Elisabetta Franchi boutique and home to a Liu Jo corner, we offer an exclusive selection of pieces from these iconic brands, carefully curated for a clientele seeking sophistication and style.

Every visit to Movida is a journey into luxury Italian fashion, where our expert team provides a personalized and memorable shopping experience. From exquisite dresses and tailored ensembles to chic accessories and statement jewelry, our collections reflect the perfect blend of quality, elegance, and Riviera glamour.

For our international clients, Movida’s online store allows you to explore our full collections from anywhere in the world. Enjoy worldwide delivery, curated service, and the same attention to detail as in our boutiques. Whether you are in Nice, New York, London, or Tokyo, you can experience the exclusive French Riviera luxury shopping experience from the comfort of your home.

At Movida, we combine heritage, Italian craftsmanship, and Riviera sophistication to offer clothing, accessories, and jewelry that embody timeless elegance. Discover the official Elisabetta Franchi and Liu Jo collections and let yourself be seduced by the luxury and refinement of the French Riviera, available worldwide.